Biography

I am an Environmental & Behavioural Economist PhD at the Smith School of Enterprise and the Environment. I am also affiliated to the Economics of Sustainability group (INET) and the Sustainable Food group (OMS). My PhD supervisors are Prof. Cameron Hepburn and Dr. Stefania Innocenti. 

My work leverages, and develops, behavioural economic, psychology & marketing methods and understanding to study consumer choices, as well as design consumer-facing behavioural interventions. My work typically focusses on salience and attention to information. I also account for choice differences based on cognitive and preference differences in target populations. I also collaborate with industry partners. 

In recent research, I study consumer food choices and digital platforms. I propose several behavioural intervention designs that can be implemented on online food shopping websites to increase the choice of more environmentally and nutritionally-friendly food choices. I consider a range of interventions, from minor choice-environment changes, to more fundamental ones, and policy-level options. While measuring end outcomes of my behavioural interventions, I also consider consumer ethics and acceptance.

In other work, I study household acceptance of alternative energy sources in the transition to energy democracies. I also study labour choices and individual interest in freelancing across 16 countries thanks to a large international dataset.   

My CV is available here.

Grants/Funding secured:

• University of Oxford Van Houten Grant to setup Behaviour for the Environment Working Group. 

(with Stefania Innocenti and Andrea Byfuglien: £6,176) 

• Commercial collaboration research project on consumer food decision making.

(with Michael Clark: c.£140,000)